what we've done
Veo Consulting Group has conducted a wide array of strategic growth consulting engagements across a variety of industries. Our primary focus has been on developing, expanding and deploying digital disruption strategies for emerging and midsize firms positioning themselves for substantial growth phases.
We have also assisted multinational organizations transitioning from hardware or software businesses to cloud services solutions provider businesses. These transitions involved significant cultural, organizational, product and go-to-market changes at scale.
Riverside Partners
Riverside Partners is a Boston-based private equity firm with deep connections to Harvard Business School, that invests in growing middle market healthcare and technology-oriented companies. For two decades, the firm has provided owners with liquidity, and it has specialized as trusted advisers in leveraging its deep industry and operational expertise to partner with management teams and accelerate growth.
Michael Gorriaran of Veo Consulting Group was invited to join the Riverside Technology Advisory Board to advise the firm on industry trends and deeply engaging in M&A analysis as well as post M&A integration and operational optimization. He has been instrumental to the thinking and execution of a variety of M&A opportunities.
CLOUD SERVICES PROVIDER
CSP started their business as a network reseller, server and desktop management provider to SMB IT. This newly organized CSP Division provided the organizational structure needed to extend the horizons of the company,enabling the firm to expand into many new online business services including Private Cloud, Managed Cloud Services and Online Support Services.
Hosted Services include:
- Server Hosting, Email Hosting, Application Hosting, File hosting, Web Hosting
Managed Services include:
- VoIP, Off Site Backup, Disaster Recovery, Firewall Integration, Network Integration, User Management,
Data Management, DNS Management, Application Management
Support services:
- Server, PC and Network Monitoring, Application Maintenance, Monitoring and Management
Gorriaran was invited to advise the CEO after the organization decided to reposition the business with new cloud services offerings. Lending insights from Microsoft on transitioning a Software and Professional Services business into a Managed Cloud Services Provider, they considered various cloud services options and go-to-market strategies. The ensuing plans enabled CSP to expand the array of services offered to existing and new clients, materially changing the nature of their client engagements, partner relationships and the overall size of the company.
“Michael and his team at VCG gave us practical advice and realistic plans that enabled us to reimagine our business at a critical juncture in the industry’s transition to cloud services. He helped us internalize the compelling business opportunity that laid ahead with our transition. ”
Artificial Intelligence in Complex Dynamic Pricing at scale
Artificial Intelligence
Arjuna Solutions began life as an A.I. based SaaS Solutions Provider for Digital Marketers using Marketing Analytics and Business Intelligence to drive revenue growth. The firm has subsequently transitioned its Corporate Strategy, Product Roadmap and GTM Strategy to simplify the rapid adoption of its Artificial Intelligence Platform through its industry-leading productization of A.I. for businesses to use in consumer lifetime value pricing.
Arjuna is a Financial-Technology Solutions Company, focused on Revolutionizing the lifetime value of B2C Pricing Decisions through its Artificial Intelligence Platform and solution called ExactAsk. The firm's patented A.I. technologies provide Individually Personalized Pricing Decisions designed to Optimize Consumer Lifetime Value.
Arjuna Solutions has increased the revenue growth of its clients by 19.4% in the first year and 72% in the second year of using its ExactAsk A.I. Solution for Individual Fundraising. This has materially enhanced the capability of nonprofit organizations to efficiently fundraise from Individual Donors, expanding the ability to fulfill their charters.
Adam Treiser, CEO of Arjuna Solutions was the Keynote Speaker at the United Nations’ Conference on Human Horizons in April of 2018, providing his insights on the topic of "A.I. for Humanity".
Arjuna was also Named to Top 25 Machine Learning Companies of 2018, CIO Apps Magazine
Mobile Payment Network Solution and automated Digital Marketing Platform for the Internet-of-Things (IoT) environment
Our client invested two years on the technical development of a newly patented method to enable traditional standalone MBD-based vending machines to communicate with Android or Apple mobile phone applications to transact sales. The concept was based on reducing the friction associated with cash based purchases of beverages and food products in vending machines.
The firm revised its strategic vision, product roadmap and go-to-market strategy, to reposition itself as an IoT solution provider. The business developed a cloud-based mobile solution for standalone vending machines that would allow it to gather machine data on inventory and sales revenue, as well as transact business over mobile devices for any type of cash-based, coin-operated equipment. The firm also developed a cloud-based central marketing platform to drive B2C consumer promotions and deliver marketing analytics.
These product roadmap changes and a revised GTM plan significantly changed the company's market potential, making the business more compelling to end-users, operators, CPG partners and investors.
MNC Telecomm Equipment Mfg
MNC Telecommunications Equipment Manufacturer
MNC telecommunications shifting its business to the cloud. This sustained client engagement contained significant cultural change management planning across R&D, Engineering, Marketing, Sales and Partner ecosystem, as well as a fundamental change in their business model structure.
The client company was going through a major digital transformation process across the entire organization to digitize both its products, operations and go-to-market functions, moving aggressively to the cloud on a global basis. They came to realize over time that they lacked a clear vision of top-level transformation design to support the breadth of organizational change required by the company. The firm was particularly interested in understanding the top-level transformation design as well as how to carry out transformation simultaneously in dimensions of culture, business operation, organization structure, GTM execution, internal processes and IT. VCG was retained to address these issues as well as:
o How to design the top-down transformation path?
o How to divide management responsibilities and coordinate efforts inside senior management team?
At implementation and operation level:
o How to design the operational transformation path?
o How to simplify the organization structure and process?
o How multiple business units could best collaborate to support the transformation?
o How to support the transformation process in terms of service/product offerings, GTM strategy and execution?
o How to best showcase the key transformation milestone progress both internally and externally?
““Michael, Your firm’s strategic contributions have received very strong feedback from the executive leadership team. The work has been crucial to their strategic planning project of moving the global business to the cloud.” ”
Medical Device Manufacturer
Advanced Medical Device Manufacturer and services provider
This client has engaged Veo Consulting Group on multiple occasions over the past few years to assist with their core growth strategies, which were largely focused on mergers and acquisition opportunities across several aspects of the market. The ensuing projects entailed opportunity identification, due diligence, acquisition, post-acquisition planning, organizational restructuring, and staffing assessments needed to meet the goals of the newly formed, fully integrated global organization. GTM strategy, planning and execution management were paramount to the success of this organization, and resulted in a unique approach to implementation and ongoing performance management.
The changes in this organization has resulted in moving the firm from being a market participant to that of being a market leader, with the platform to materially impact the pace of innovation across the industry.
““Having been a global business leader at Microsoft and Xerox, Michael has provided our organization with a diverse breadth of refined leadership and operational insights. He rapidly assimilated into our environment, discerning critical insights, comprehending the cultural nuances of our organization, understanding our external ecosystem and market positioning.
VCG have quickly translated insights into effective global strategies, operating plans, organizational capacity to deliver new levels of commercial success.
VCG has enabled us to precisely focus and execute against the best growth opportunities. They have consistently provided us with an exceptional level of critical thinking, planning and market insights. The scope of their services has also facilitated the resolution of organizational design and performance management issues.
Lastly, Michael worked with me extensively to develop, refine and communicate a compelling vision for the business.”
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Advanced Power Utility GTM Strategy
Advanced EUROPEAN Power Utility Services Provider
Utilities do not typically have to be concerned about their go-to-market strategy, as they are regulated monopolies and serve define geographies. This is the case unless you are a utility that wants to offer new sources of energy and tailor them to the need of industry-oriented commercial enterprises.
Revenue growth in this case entailed a new GTM strategy and organizational structure aligned to industry and solutions fluence. The implications of this change included a broad composite of energy sources tailored to the needs of customers by industry. The GTM strategy included a newly designed organization with industry-fluent solutions sales, marketing, services and partner organizations.
Organizations only grow through customer focused innovation, and even staid, regulated monopolies must meet new industry needs if they are to remain relevant in the demanding commercial sector.
“VCG and Michael developed our new GTM approach and change management strategy, enabling us to move from commodity sales to value-added solutions sales aligned to industry needs.”
Commercial Alternative Fueling Centers
Commercial Alternative Fueling Centers
Growth occurs in many forms, and after reviewing its options, this client elected to pursue the M&A route.
Our work led to the identification of a complementary business that would support internal needs while establishing a strong financial and distribution base for growth through extensive geographic expansion.
We conducted a thorough Due Diligence and then embarked on testing various growth hypotheses for post-acquisition GTM options. This aspect of the project provided the cornerstone of the business and financial case needed for the acquisition.
“Michael provided important value to us from his insights on the Business Strategy, knowledge of the Software/SaaS applications industry and GTM Planning. He was able to use his professional network to provide deep insight on consumption and competitive challenges as well as the operating synergies from our M&A or partnership opportunities.”